L’Oréal Sustainability Challenge 2018

Recently, I took part in the L’Oréal Sustainability Challenge 2018 along with my friends, Rajeeta Prasad and Niharika Kapoor. The brief for the competition was to come up with an idea that would improve sustainability on campus. Our idea took inspiration from Richard Thaler (2017 Nobel Prize Winner in Economics) and his ‘nudge’ theory. In his own words, ‘a nudge is any small feature in the environment that attracts our attention and influences the behaviour that we display.’ Here’s a video that explains our idea and how we went about implementing it…

You can also read more about our idea in this report.